Marketing Firm Converts Restaurant To Takeout Window

As the COVID-19 pandemic spreads and shelter in place guidelines are extended, businesses are trying to adapt. Restaurants — among the hardest hit — are essential businesses that help the community stay well-fed and even saner in challenging times. But maintaining the safety of restaurant staff and customers is paramount.  Experiential marketing agency Street Factory Media (SFM) to the rescue. The agency, known for producing giant marketing installations, has put its seasoned builders to work on a way to make local restaurants safer, while still staying open for business. “Our friends at Muddy Waters Bar & Eatery in Minneapolis wanted a better way to ensure social distancing between staff and customers while serving pick-up and delivery orders,” says Matt Kelly, co-founder, Street Factory Media. “We realized a lot of places without a drive-through might have similar issues…  The solution, because we didn’t have time to think of something funnier, is what we call the “Safe Serve Door System.” Kelly says the system “quickly and easily converts any restaurant or retailer into a walk-up takeout window.” The agency designed the kiosk, in collaboration with Muddy Waters co-owner Sarah Schrank and her husband, musician and rapper Andrew Sims, to keep staff and customers safe by limiting foot traffic to outside the restaurant, and making transactions contact-free. Each door system is designed to be modular, so when ‘normal’ life resumes it can be repurposed as a sampling station at future events.