Privacy-first and universal shopping app nate has launched its first full marketing campaign to unveil its buy now, pay later solution. Users will be able to pay for an item in installments with the click of a single button, at any online retailer in the US. At the core of the philosophy behind the creation of “nate” is that the role of technology is to facilitate purchases at the point of decision, not to influence the purchase decisions. The campaign, designed by Act Second, underscores the humanity nate brings to online experiences and reflects the app’s aim to help consumers buy items that inspire them, at the moment they’re inspired, without missing a beat in the flow of their day.
A cinematic movie trailer-style campaign –along with stills, motion graphics, and print media – depicts eccentric individuals lip-syncing and dancing, not needing to break their rhythm. The diverse characters buy unique items in unusual scenarios, signaling nate’s position as the only pay later solution that centralizes any online purchase onto a single, secure platform. The characters have a connected story-line representing the app’s effortlessly social nature. The campaign is being featured across Instagram, Youtube and Hulu.
The designers use a signature butter yellow stands out from the crowd, complements a modern palette, evokes Pantone’s “Illuminating” color of the year, and is meant to embody the fun, optimistic, seamless and unconventional spirit the offering brings to tech and online shopping. The Act Second project team includes Creative Director Anthony Saniger and Director Blair Getz Mezibov.
