Rule29 Says Love Conquers All

LEO, an online manifestation of the mandate to Love Each Other, has a simple if challenging mission: to encourage everyone to show more love. LEO believes that love is the answer to the negativity and chaos in the current climate we live in, and that means accepting and supporting all people, regardless of race, religion, nationality, gender, sexual orientation, or anything else that makes them different. The website and online community is the brainchild of Rule29 and the creative firm’s founder Justin Ahrens.



Ahrens elaborates:

“Today’s world is filled with complex and difficult issues that are hard to fully understand. LEO has curated a collection of resources, stories, and thoughts about current issues that affect all of us. LEO invites you to learn, empathize, and expand your knowledge in the following ways: develop strong empathy skills; participate in open and honest dialogue; perform positive acts of service.

LEO is a welcoming community, a voice of understanding and positivity. If you are passionate about making the world a better place, LEO invites you to join them in promoting positive social activism and acts of kindness. Each day LEO’s website features someone who has helped spread the movement one act of love at a time. If you need inspiration, LEO Stickers can provide the spark you need. Some ideas include: compliment someone (but don’t be a creep); call your loved ones; open the door for someone.”




The site invites designers to spread the love and share your acts of kindness on the LEO website using #LEOmoments.