The SUNY College of Optometry recently completed a strategic planning exercise and needed to share its plan for the future with their constituents, faculty, and students. Trillion was tasked with visualizing their new direction through the design of a strategic plan and complementary university annual report. Both documents use big bold type, color and large photography to tell the school’s story. In addition, the dimensions of the documents were reduced to ease portability and utilized a spot UV coating on the cover that accentuates the typography.
