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Turner Duckworth Honors The Happy Meal

Fresh December 6, 2019December 6, 2019 Ilana Greenberg

Turner Duckworth continues its partnership with McDonald’s for a new campaign that may remind you of your childhood. “40 Years of the Happy Meal” celebrates nostalgia and the Happy Meal box —  front and center all throughout the campaign — from the logo itself, to a playful question mark to posters that take viewers on a journey through the years, to the familiar red box decorated in stickers from the most popular toys of the past 40 years. The campaign also acts as a reveal of a new Happy Meal global visual identity developed by Turner Duckworth. The refreshed look and feel features a recrafted smile inspired by the Golden Arches, a bigger focus on the iconic Happy Meal box itself, and more fun ways of engaging with partner brands. In addition to Turner Duckworth’s design, credits go to lead agency Golin; animation studio Framestore; and The Marketing Store for Global Toy Operations and Logistics.

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Tags

branding design, GDUSA magazine, GDUSA News, Graphic Design News, Graphic Design USA magazine, Happy Meal package, logo design, McDonald’s brand, McDonald’s graphics, McDonald’s logo, mcdonalds, turner duckworth

About Ilana Greenberg

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