Huffington Post has made several major changes to bolster its brand for its next chapter: its first-ever site redesign, a new logo, and an official name change to HuffPost as it moves out of the shadow of founder Arianna Huffington. The company partnered with New York City-based strategic design agency Work-Order to give its new strategic vision — “being a leader in providing people with real, authentic news and information in relevant, accessible, and fun ways” —an appropriate visual identity.
Redesign highlights include the logo with a bold italic font; a brighter version of HuffPost’s familiar green; a new homepage layout; a bold splash image that displays the most important stories of the day; a video player highlighting original news-driven video; and an InContent Reveal ad format. “The green slashes that bracket the logo,” says Work-Order, “send the brand in a forward moving direction and pay homage to HuffPost being the first digital-only news brand.”
