Johansen To Head Of Strategy At Pearlfisher NYC

Pearlfisher has appointed Emily Johansen as the Head of Strategy at Pearlfisher New York. Her experience in brand strategy culminates in more than ten years of work at two of Pearlfisher’s four studios – London and New York.  Most recently, she has developed brand positioning and digital strategy for clients across spirits, technology and consumer packaged goods. “Emily is perfectly poised to lead the New York Strategy team,” says Mike Branson, Pearlfisher Founding Partner and CEO of the Americas. “This is a very significant step in the development of our team and is a recognition of the fantastic impact that Emily has had on our strategic approach, in the context of both current clients and business development.”