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Next-Generation Identity for Miami Marlins

Fresh, News November 28, 2018 Ilana Greenberg

The evolution of the Miami Marlins continues with the organization announcing the club’s new logo and colors: Caliente Red, Miami Blue, Midnight Black, and Slate Grey – colors that can be seen throughout the culture of the city. The logo and colors aim to capture the rich baseball history, diversity, and energy of South Florida. The pairing of blue and red pop off the base of black, energizing the script and giving the logo an electric and vibrant look – emblematic of the Miami energy and nightlife.

MARLINS2LOGOS

MIAMI_MARLINS_2018_NEW_LOOK

The styling of the modern script “M” and curved tapered serif font is a classic approach influenced by the typography commonly found in Latin-American culture, celebrating the local Hispanic community. The marlin is much more athletic and powerful, and has an upward body position to capture its strength, speed, and legendary fighting spirit.

MIAMI_MARLINS_2018_UNIFORMS_02

MIAMI_MARLINS_2018_OUR_COLORES_TYPE

About Ilana Greenberg

View all posts by Ilana Greenberg →

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