Common Good, formerly LRXD, has named Jenna Capobianco as Executive Creative Director. The announcement came from Common Good Founder and CEO Kelly Reedy. Capobianco, who takes the helm as the agency’s first ECD, has had stints at Wieden + Kennedy Amsterdam, Fallon New York, Leagas Delaney London, and Hal Riney San Francisco. She has freelanced with CP+B LA, BBDO New York and TBWA London.
Over the years, Capobianco has worked on brands including Nike, adidas, Starbucks, Disney, Amazon, Time Magazine, The North Face, Nintendo, National Geographic Channel, Beaver Creek, Vail, Elle Magazine, Credit Suisse, 24 Hour Fitness, Ray-ban, Kraft, T-Mobile, Ancestry.com, CVS, Colorado Lottery, Peet’s Coffee, S’well and Oakley.
“Jenna’s experience combines strategic thinking, creative horsepower and a deep understanding of brand architecture and its touch points. Jenna has an innate optimism, energy and love of innovation as well as an ability to build rich relationships with clients and teammates,” say Reedy. Adds Capobianco: “Joining Common Good and helping lead an agency that champions health and happiness as its purpose is a dream.”