StrawberryFrog has hired Nick Sonderup as Executive Creative Director. He is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience. Sonderup was previously at Pereira O’Dell, where he led the NY Office and creative department for over five years. Under his leadership, Pereira O’Dell won and retained a roster of iconic clients including MINI, Stella Artois, Corona, Pillsbury, The Central Park Conservancy, Yellowtail wine, and Redemption whiskey, among others.
In addition to his work at Pereira O’Dell, Sonderup has held leadership posts at BBDO NY, Ogilvy and Translation. He started his creative career at MTV. Sonderup was the pop culture cable network’s sole writer in the Off-Air Creative department and was responsible for developing promotional materials across multiple TV franchises and awards shows, including the MTV Video Music Awards, Movie Awards, Punk’d, The Osbournes, and others. After MTV, Sonderup started his agency career when he was brought on as a copywriter at Wieden + Kennedy.
Over a decade ago, Sonderup took a break from his “normal life” and embarked on a three-month tour of “binge-gigging” to see 100 different musical acts. He turned the project into a short documentary called “100 Bands in 100 Days,” which became a Grand Jury award nominee at the 2010 SXSW Film Festival.
“Nick is a powerful addition to our exceptional creative force,” said Scott Goodson, Founder and CEO of StrawberryFrog. “His outstanding track record of delivering original, inspiring work that resonates deeply with audiences, and style, perfectly reflects our Movement purpose and our identity as a creative driven company that sparks Movements.”
Speaking about StrawberryFrog’s “Movements” mantra, Sonderup says: “I’m honored as well as exhilarated to be part of StrawberryFrog. By building brands that speak directly to ideas that fuel the culture and the way communities respond and revolve to those concepts is what advertising needs to be about. That’s the essence of StrawberryFrog’s Movement thinking. And that lines up perfectly with the work I’ve always loved to do.”
