Book Says Era Of Creative Egomaniacs Is Over

Encourage kinder and more sustainable working practices in creative industries with help from How to Do Great Work Without Being an Asshole. While it has long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows, and egotistical colleagues are the price you pay to produce great work, Paul Woods argues in his new book that this toxic culture is the enemy of creativity, and with greater accountability, transparency and competition for talent than ever before, this has become an unsustainable way of doing business. Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices, this visual guide can help any creative office function better. Woods is Chief Creative Officer at Edenspiekermann Los Angeles.