Trillion Creative Refreshes Newark’s Downtown

To commemorate the 20th year of Newark Downtown District, dedicated to improving the economic viability of Newark, NJ’s central business district, the organization hired Trillion Creative to create a refreshed brand, including a new visual identity design.


Trillion refined and modernized the downtown district logo design while still respecting  the mark’s distinctive features. They then created logo modifiers for some of NDD’s most important programs: the farmer’s market, walking club, and their 20th Anniversary. Trillion also created additional marketing material templates and a brand guideline to help NDD’s internal marketing department design future marketing materials.