Jeff Close (left) and Rory Simms (right) are two new associates in the New York office of Pentagram, where they both work under the direction of Paula Scher. Close is a New York City transplant, having been born and raised in Toronto. Prior to graduating with graphic design honors from SVA, he studied Economics for four years. As the reality of the corporate world fast approached, he explains, a simple cost-benefit analysis made him realize that Economics wasn’t his thing, and he made the switch to design. Before joining Pentagram in 2013, he cut his teeth at the Original Champions of Design (OCD), and has also worked with Seymour Chwast at Pushpin and assisted Debbie Millman on the Design Matters podcast. At Pentagram, Close has worked on several identity and branding systems including The New School, Snap Kitchen, NJPAC and Tender Greens, among others. Simms is a multidisciplinary designer from Dublin, Ireland, where he studied Visual Communication Design at IADT. In 2014, he relocated to New York to join Pentagram. He has worked on a broad range of projects for clients such as The Atlantic Theater, Quad Cinema, Pasadena Playhouse, Hulu, Planned Parenthood and The Public Theater, among others.