After four months of collaboration with agency partner, Burns Group, geospatial intelligence portal URSA unveiled its refreshed brand identity and website. Looking to help the company communicate its complex offerings in a digestible way to key audiences and stakeholders, URSA tapped BGIN, a branding and design accelerator within Burns Group, to elevate their brand voice while maintaining a cohesive look and feel.
Drawing from retro space posters beloved by the founders, the designers landed on a retro yet modern color palette for the rebrand. The rebrand includes strategy, brand architecture, brand communications platform, collateral, refreshed messaging and website redesign. Inspired by the namesake constellation URSA, and the way that a constellation connects points, helped BGIN and URSA land on the company positioning – that URSA creates connections between data and people.