The complicated world of Washington politics is transformed into a graceful system of curved glass in The Brand Gallery’s main title and in-show graphics package for Sinclair Broadcast Group’s new Sunday investigative news show, “Full Measure with Sharyl Attkisson.” The design scheme employs red, white and blue tinted translucent arcs, superimposed over a stylized image of the U.S. Capitol to communicate the show’s focus on “accountability in the public and private sectors,” and to tie it in with the broader Sinclair brand.
The new show features the former CBS Washington correspondent and a team of award-winning journalists taking on “untouchable topics in a fearless way.” It will initially reach 43 million households through Sinclair’s portfolio of television stations. Attkisson attracted national attention recently when, as a CBS reporter, she challenged the official Obama Administration story on Benghazi and — as she argues in her NYT bestseller Stonewalled — was harassed by the administration and forced from the network.
This is the Greenwich CT-based creative boutique’s second recent assignment for Sinclair Broadcast Group. Last year, it produced an on-air package for news casts in 51 local markets. The package features two concepts based on the Curves and Smart Glass themes, and provides a unified image for Sinclair while lending itself to customization by local stations. The “Full Measure” graphics build on the on-air look of the news group while adding new elements specific to the show. “We employed elements from the Curves and Smart Glass package to create a visual environment representing the complex web of politics in Washington,” explains The Brand Gallery Executive Creative Director Iain Greenway. “It feels architectural and spacious.” Elements include the main title, bumpers, lower-thirds and backgrounds.
