Hair care brand Infusium was the originator of the 3-step regimen “leave in treatment.” To breathe new life into the salon-inspired brand experience called the Transformative Pro Series, to underscore its proprietary performance ingredient and – more generally – to elevate the brand overall, Infusium turned to Beardwood&Co.
The agency created a brand voice and a new visual identity and logo to work across advertising, instore materials, photography and a responsive website. The solution also included a series of faceted bottle structures inspired by gemstones and the brand color “garnet” to increase shelf impact. Credits go to: Creative Director Sarah Williams, Design Director Loren Clapp, Design Lead Andrew Tillotson, Designers Michael Tyznik and Samantha Allen, Managing Partner Ryan Lynch, and Strategy Trey Armstrong.
