Brandimage, a global consultancy of brand equity architects and designers, has announced the launch of a new identity and graphic style for Grand Marnier, placing it in the world of luxury and based on the philosophy LIVE GRAND.
The brand’s heritage Gothic typography has been redesigned, modernized and juxtaposed with a minimalist Futura to set the brand in a modern style. A new chromatic color spectrum centers around nude white and oak brown to project elegance and understated sophistication, and are punctuated by “passion red” for a touch of eccentricity. Finally, the crest, whose elements have been redesigned and simplified, is affixed like a watermark to everything from packaging and POS to stationary.
