Brewery Brand Taps Neighborhood Grocery Legacy

Sally Morrow Creative has helped launch a beer brand in the SE Buckman neighborhood of Portland OR. With five generations in the family grocery business, West Coast Grocery Co. pays homage to the friendly, neighborhood corner store and brewery. Named after his Great-Great Grandfather, Charles Hyde IV is the descendent of the family’s wholesale grocery business that began in 1891. Once one of the largest wholesale grocery distributors on the west coast, Charlie has brought his family’s legacy back to life with this brewery in Portland.



The brand was designed using vintage typography and elements that connect to the neighborhood grocery store. Friendly, visual storytelling throughout the interior of the brewery includes hand-lettering that honors the mom-and-pop corner stores. The brand design is applied throughout to sandwich and napkin wraps, glassware, tap handles, menus, to-go crowler cans, growlers and t-shirts and more. Exterior signage includes a 9 foot beer bottle sign–reminiscent of the classic neon signs of the early 20th century. In the spirit, WCGCo. is inviting a new community to drop in to “Stop-n-Sip”.