Almost half a century after Woodstock, arguably the defining cultural milestone for the baby-boomer generation, Pentagram was tapped to design the branding and packaging for The Woodstock Cannabis Company, a line of marijuana extracts. Pentagram worked with Woodstock festival co-founder Michael Lang who provided the designers with the iconic “bird-on-guitar” image created for the original Woodstock poster by Arnold Skolnick.
The Pentagram team used the symbol in its original form, but enhanced the acoustic guitar on which the bird sits. The logotype is Akzidenz-Grotesk, the famous nineteenth century sans-serif typeface featured on the original Woodstock poster, as well. All packaging is branded with the eye-catching red of the original poster, and the box interiors are lined with different black-and-white photomontages of the festival.
