Freddie’s Old Fashioned Soda are launching in three SKUs, Root Beer, Ginger Ale, and Ginger Beer, which are differentiated by brown, white, and green bottles. Design elements are minimal, fun, and playful: Bottles feature an illustration of Johnson and a word balloon in which he’s spouting one of his favorite lines, “Hey Daddy-O!” Bottlenecks feature more Freddiespeak, such as “How Cool is That?” “Stay Cool!” or “Isn’t That Neat?” Text is minimal; other than the product name, the label mentions that Freddie’s is 12 oz. and made with natural herbs and ingredients.
Agency credits include: Chief Creative Officer Tim Jones; Art Director Randy Steward; Designer Jason Carne; Web Design Katie Rusch; Video Sampley Brothers; Motion Graphics Justin Lee; Photographer Vic Sizemore, and Copywriter Jonathon Spalding. The client, Buffalo Trace Distillery, has a decent claim on being the oldest continuously operating distillery in the United States and has been visited by, among others, the GDUSA team.