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Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

Influenced by an aspirational Colorado outdoor lifestyle and an independent temperment, Fat Tire ale and beer has been repositioned and redesigned to be a “purposely driven lifestyle brand outfitted with a hell of a lot more looks to come.” Durham Brand and Co. of Covington KY developed a complete brand world to support the new positioning, including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

 

 

FAT

 

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About Ilana Greenberg

View all posts by Ilana Greenberg →

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