HeyLet’sGo!’s campaign for Bent Water Brewing brewery leverages its well-known hypnotically patterned can designs – and its “populist” approach to brewing – to point-of-purchase materials for liquor stores throughout the Northeast. This includes flyers, signage and social media that welcome customers to the on-site brewery taproom. The goal: to extend the brand look and tone to a wide range of posters and sales materials, and to create messaging that communicates a high level of craft—without ignoring the brewery’s “everyman” heritage and its location in the gritty industrial seaside town of Lynn MA. The outcome? More visual connectivity across the brand’s communications.