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Sub-Brand Hustles Way To Top

Package Design USA (PDUSA) January 20, 2020January 28, 2020 Ilana Greenberg

MatchaBar is a major direct-to-consumer brand of matcha drinks. Max and Graham Fortgang’s first product was a “ceremonial-grade” tea available at the likes of Whole Foods. Their second product, the Hustle energy drink – with the new identity and packaging designed by Jones Knowles Ritchie – was specifically created and marketed for a young, hip, music-loving crowd and has earned endorsements by celebrities like Drake and Billie Eilish.  The early success of the energy drink has led MatchaBar to promote the Hustle sub-brand to be the primary brand, placing it above Marcha Energy, the original name.

HUSTLE2

 

HUSTLE3

About Ilana Greenberg

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