Subway has introduced a new logo that captures “the essence of the brand in a fresh, contemporary look” and an advertising campaign that emphasizes “fresh locally grown produce.” Both are part of a two-pronged effort: to put the Jared Fogle bad vibes behind them and to embrace fresher natural locally sourced foods. No specific design credits are given other than that it was developed “by our creative team, working with a variety of design partners.”
Agency credit for the initial ads goes to MMB. The core colors, states Subway “have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices SUBWAY® provides its guests.”
