Switch Brews New Brand for Lone Star Beer

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well. As one of the oldest breweries in America, brewing since 1884, there was no shortage of history to draw from. Switch focused on retaining elements of the brand that had strong iconic recognition, stripping away aspects that had been superfluously added in recent redesigns, and bringing back historical details through a modern lens.

The outcome is a comprehensive rebrand that encompasses evolutions of logos and secondary marks, color and type hierarchy, brand messaging, audience profiles, packaging design, new product launches, and out-of-home campaigns.

The project team included Jaime Cawyer, Justin Childress, Bryan Couchman, Katie Higginbotham, Scott Hill, Amy Nortman, and Chelsi Troop.