USP Zdrowie, a leader in the Polish market for OTC medicines, has returned to The Goldstein Group for the packaging of a new product in its Aleric portfolio. An anti-allergy steroid, the Aleric Spray is switching from prescription to OTC, and TGG had to carefully balance compliance to the European Union’s regulations with a consumer-centric design strategy.
No stranger to the allergy category, TGG has successfully created Rx-to-OTC switch design for the likes of Allegra and Nasacort. Using this expertise, TGG set about completely transforming the Aleric brand, starting with a secondary carton that was nicknamed the “theater” for its unfolding front panels that provide a stage for the product. The package’s rounded, fluid shapes are intended to evoke breath and speed of delivery.
The design was strategically executed to appeal to the specific sensibilities of the Polish consumer. A vibrant and lively yellow contrasts with a cool and comforting blue in a design that uses fluid motions to capture the ethos of breath and relief. The symbolic “A” is modern and mimics the motion of the entire package design.