La Doña Cervecería is the first Latino-influenced brewery in Minneapolis MN. Its space is intended to be a welcoming environment where local residents can enjoy a Mexican-style lager or other creative brews, and its mission includes diversifying the local craft-beer scene. UNO, a well-known cross-cultural design firm, developed retail branding “to be approachable and inclusive for the Latino and Minnesotan culture,” and the project includes the logo, merchandising, uniforms, murals, and communications.
UNO Creative Director Luis Fitch comments: “More than ever with today’s political climate it is important to create spaces where different cultures can come together, understand each other, share food, the arts, fútbol, and have a beer. That is what we were trying to create.” Among Fitch’s many honors and awards, he was a GDUSA Person To Watch in 2014.
The brewery includes a spacious taproom with an event area whose flexible space can host community-driven events. UR/IN is a gallery exhibition space located to raise awareness and appreciation for diversity in the arts, and there is also a patio and prep kitchen where local restaurateurs create foods to pair with the specialty beers. La Doña’s very own Fútbol and Social Club plays on the boxed turf-outdoor soccer field.
