Breckenridge Brewery has launched a collection of modernized packaging for its seasonal and mainline suites of beers created by VSA Partners. In the crowded craft brew market, the updated designs should help distinguish the brand beer with a refined logo and intricate designs that reflect the brewery’s personality, craftsmanship and hometown pride.
Design elements unique to each brew were re-imagined and supported with updated color palettes, typography and more to help modernize the overall look and feel without losing equity. Across the visually diverse portfolio, the consistent backdrop of the Rocky Mountains unifies the suite. The new designs appear on bottles and cans as well as cartons and cases.
