Watermark Brands Adventurous Hard Cider

Big Pippin is a bold hard cider positioned “for the exceptional adventurer.” The apples are fresh-pressed and fermented by the Castle Hill Cider team, followed by the blending of fruits and botanicals to develop a series of invigorating flavors. Watermark was tasked with designing a brand and packaging that conveyed the fresh and crisp nature of the cider, while evoking “the call of the wild.” 
This visualization was realized in the abstract rendering of the sea crashing into the mountains across the can design. Creative credits go to Art Director Darcey Lacy and Designer Sean Raynor.