Bailey Parkerson

SENIOR GRAPHIC DESIGNER, 70KFT, DALLAS TX

Bailey is a Senior Graphic Designer at 70kft, a brand marketing agency in Dallas and currently serves as a board member of the Dallas Society of Visual Communications (DSVC). At the agency, Bailey has worked with a variety of brands including Verizon, Hewlett Packard Enterprise, GE, Hilti, WNYC, Virtustream, United Capital, Dallas Holocaust Museum and many more. Bailey has received awards from Print Magazine, Graphis, ADDYS, Brand New, and the Dallas Show. As a board member of DSVC, he is responsible for planning, curating and organizing their monthly speaker series, which has been a running tradition for 60 years.

WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Birmingham AL and now I live in Dallas TX

DID YOU GO TO DESIGN SCHOOL?
BFA in Graphic Design from Auburn University

LEFTY OR RIGHTY?
Righty, but I shoot pool left handed

MORNING PERSON OR NIGHT OWL?
I can do both. I’m most creative in the morning

FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Sam Weir from Freaks and Geeks

ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, I’m terrible

FAVORITE BOOK?
To Kill a Mockingbird. Favorite design book is A Smile in the Mind

FAVORITE MOVIE?
Boogie Nights

FAVORITE TV BINGE WATCH?
The Office

FAVORITE SOCIAL MEDIA PLATFORM?
Instagram

FAVORITE FINE ARTIST?
Bruce Nauman

FAVORITE CHARITY?
Genesis Women’s Shelter

FAVORITE FREE TIME ACTIVITY?
Riding my bike

COLLECT ANYTHING?
Not really

COLOR USED MOST OFTEN IN YOUR DESIGN?
I love the color blue

TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
I try to change it up as much as possible, but I’ll always throw Sentinel in there to see what it looks like

DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Most of my work is digital but I jump at every print opportunity that I can get

DESIGN MENTOR/INSPIRATION/HERO?
Paul Rand, Saul Bass, Noma Bar

GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
I’m at my best and most creative when the pressure is on

ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Make as much work as possible. Make something new everyday, it doesn’t have to be good.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Sculpture Artist or Construction Worker

A MANTRA OR SAYING YOU LIVE BY?
You never really understand a person until you consider things from his point of view … Until you climb inside of his skin and walk around in it

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