DIGITAL CREATIVE DIRECTOR, FINE, PORTLAND OR
Tsilli has been designing digital experiences since the dawn of the web browser and has launched countless award-winning projects for clients large and small. She is currently Digital Creative Director at FINE, a brand and digital agency with 20+ years experience in wine, hospitality, tech, architecture and financial services. And she is also the founding Director of Design Week Portland – a festival that spans design disciplines and celebrates design as one of our most-promising cultural, social, and economic resources.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Israel, grew up in Berkeley CA, and now live in Portland OR
DID YOU GO TO DESIGN SCHOOL?
I’m a Parsons dropout
LEFTY OR RIGHTY?
MORNING PERSON OR NIGHT OWL?
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I imitate all the voices from my kid’s favorite shows to amuse her. Does that count
Tiny Beautiful Things by Cheryl Strayed. I usually favor novels, though, because they convey more about the human condition than non-fiction
Ruby in Paradise, Ronin, Radio Days
FAVORITE TV BINGE WATCH?
RuPaul’s Drag Race
FAVORITE SOCIAL MEDIA PLATFORM?
Coffee date with a friend
FAVORITE FINE ARTIST?
Jenny Holzer, Yoko Ono, Cindy Sherman, Tara Donovan, Maya Lin, Elinor Carucci
Polaris Project, Partners in Health, Planned Parenthood
FAVORITE FREE TIME ACTIVITY?
Movies and naps
I have hoarder tendencies, so I’m careful about how much stuff I bring into my life
COLOR USED MOST OFTEN IN YOUR DESIGN?
I’m drawn to red and yellow in my self-directed work. In client work, it’s important to stay open to whatever serves the project goals
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
I write a lot of email in Helvetica, which is now my dominant design medium
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Most of my client work is digital, but I do flirt with print sometimes via my extracurriculars. A lot of the community work I do has artifacts: programs, posters, signage
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Do everything the long, hard, stupid way
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Probably a politician
A MANTRA OR SAYING YOU LIVE BY?
Surround yourself with people who are smarter than you