Founder and CEO, UENO, SAN FRANCISCO CA
Haraldur (Halli) Thorleifsson is the Founder and CEO of Ueno (pronounced like bueno without the b), a first-rate, all-singing, all-dancing, fast-growing, fun-loving, not-quite-bourgeois-yet-not-quite-bohemian full-service digital agency that designs and builds digital products, brands and experiences. A creative director and designer, Halli founded the agency as a one-man operation out of his Reykjavik, Iceland apartment in 2014. Three short years later, Ueno has 50 employees and offices in Reykjavik, San Francisco, New York and Los Angeles. Airbnb, Apple, Chubb, Cisco, Dropbox, Facebook, Fitbit, Google, Lonely Planet, Red Bull, Progressive, Reuters, Samsung, Uber, Verizon and Visa are clients. In a short time, Halli has won several industry accolades and been nominated as designer and developer of the year by AWWWARDS. He speaks English, Danish, German and Swedish, and last month, Ueno was accepted into the Society of Digital Advertisers (SoDA), an exclusive international, invitation-only association.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Reykjavik, Iceland. Now I live mostly in San Francisco CA
DID YOU GO TO DESIGN SCHOOL?
LEFTY OR RIGHTY?
I’m always right
MORNING PERSON OR NIGHT OWL?
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Oh, The Places You’ll Go
First 45 minutes of Wall-E
FAVORITE TV BINGE WATCH?
FAVORITE SOCIAL MEDIA PLATFORM?
FAVORITE FINE ARTIST?
FAVORITE FREE TIME ACTIVITY?
COLOR USED MOST OFTEN IN YOUR DESIGN?
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Don’t believe in heroes
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength: digesting information and displaying it
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Get over yourself
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A bass player in a punk band
A MANTRA OR SAYING YOU LIVE BY?
Life is short, enjoy it