PRESIDENT AND CREATIVE DIRECTOR, WORX, HAGERSTOWN MD
As resident fire-starter at Worx, Laura thrives on helping companies tell their story, connect with people, and grow their client base. After a brief stint designing ads for the Yellow Pages, Laura started her own design company. After ten years and “a whole lot of kicking ass,” Worx has grown to a team of five talented women. Laura wears many hats serving as President, Creative Director and Relationship Builder. From large integrated campaigns to giving new businesses a logo, Laura approaches each project excited for the possibilities. As a calculated risk-taker, she founded The Green Couch Project™, an initiative to share entrepreneur’s stories and inspire people to follow their dreams. To get them started, she authored Brandstarter™, a workbook for people to discover what their brand is. Some have given Laura’s infectious positivity the affectionate title of “Laura Aura” which she seeks to share in every speaking engagement. Laura is happiest seeing others fulfill their dreams and takes great pride in helping them do so.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Waynesboro PA and live in my small hometown of Greencastle PA
DID YOU GO TO DESIGN SCHOOL?
I received my Associate’s degree in graphic design from Bradley Academy and my Bachelor’s degree from The Art Institute Online
LEFTY OR RIGHTY?
Righty all the way
MORNING PERSON OR NIGHT OWL?
Night – mornings are not my jam
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Baymax from Big Hero 6. He’s designed to care for people, programmed to intuitively feel and see what is wrong, and is always there to help fix it.
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
If you count spontaneous dancing in the living room and singing with kitchen gadgets as musical, then yes
FAVORITE BOOK?
You are a Badass by Jen Sincero
FAVORITE MOVIE?
Dumb and Dumber, Elf, and Pulp Fiction
FAVORITE TV BINGE WATCH?
Golden Girls
FAVORITE SOCIAL MEDIA PLATFORM?
Instagram
FAVORITE FINE ARTIST?
Wassily Kandinsky – I named my son Kandon after him
FAVORITE CHARITY?
Anything with children in need
FAVORITE FREE TIME ACTIVITY?
Drinking wine by a fire with friends. On Sunday, you can find me curled up on the couch in sweatpants doing nothing. I like to call it no-bra Sunday.
COLLECT ANYTHING?
Ampersands
COLOR USED MOST OFTEN IN YOUR DESIGN?
Teal, it’s my go-to but it’s not for everyone
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Anything sans serif
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Every day! We specialize in branding, and often times that includes printed material, nothing beats a tangible piece of well-designed paper
DESIGN MENTOR/INSPIRATION/HERO?
My high school art teacher Mrs. Baker; she saw something in me that I didn’t
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is my vision, weakness is my vision in that I am often on to the next idea before finishing the first.
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Be willing to try things that scare you. Your best work is just on the other side of your self-doubt.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Interior designer
A MANTRA OR SAYING YOU LIVE BY?
I have two favorite pieces of advice: (1) If you’re not ridiculously excited about something, it’s time to change it, and (2) If it’s not a ‘hell yes!’ It’s a no
