PARTNERS, LEVITSKIE CREATIVE, HACKETTSTOWN NJ
Kristin Levitskie and Susie Edwards first met at a design studio in northwestern New Jersey in the mid 90’s where they had a fantastic time doing what they love — creating great package and brand designs for great companies, big and small. Although they went their separate ways, fate kept bringing them back together in design studio after design studio and they thought, “maybe we’re meant to take our years of experience working with Fortune 500 consumer product companies and use it to help the type of clients we feel most passionate about.” So Levitskie Creative was born to work with companies just like themselves — tiny but mighty and trying to help people live their best lives. They created a process that focuses on solving problems, where clients feel listened to and gain a strong one-on-one relationship they can depend on to help them meet their sales goals — all the while having fun, winning awards, and feeling good doing it.
THE FUTURE OF THE GRAPHIC DESIGN BUSINESS?
KL: I expect the unexpected. There is disruption at every level of design — from the leveling of the global design marketplace to the constant emergence of new platforms. However, I see great opportunity to specialize based on your own unique expertise because design is needed more than ever, at every touchpoint.
SE: It’s an exciting time in design with different channels, technology and all of the experimentation it allows for. The challenge is to use these ever evolving techniques and channels in a way that highlights the best attributes of your brand/design.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
KL: Jersey girl, born and bred.
SE: New Jersey, but hoping for the West Coast some day
A DESIGN HERO?
KL: Alex Steinweiss
SE: Too many to name
FAVORITE SOCIAL MEDIA?
KL: Kristin: YouTube
FAVORITE TELEVISION BINGE WATCH?
SE: This Is Us (for a good cry)
KL: Still searching, my heart belongs to Howard Stern
SE: Howard Stern all day long
KL: The Hitchhiker’s Guide to the Galaxy series
SE: Still Life with Woodpecker by Tom Robbins
SE: Depends on my mood
FAVORITE FINE ARTIST?
KL: Giacomo Balla
SE: Dale Chihuly
KL: Cat Mom of five, I support local rescues Common Sense for Animals and Justice Rescue.
SE: March of Dimes (having had a premature baby myself), The National Children’s Cancer Society, ASPCA.
FAVORITE FREE TIME ACTIVITY?
KL: Nostalgic road trips with my husband, just finished Route 66
SE: Snowboarding with my husband and son in the winter and any camping (glamping) adventure in the summer
IF YOU WERE NOT A DESIGNER?
KL: Learn woodworking and build really cool chairs that my cats could not scratch
SE: Designing shoes or being a photo journalist for National Geographic