CHIEF DIGITAL OFFICER + DIGITAL INTERACTIVE EXPERT
ESTRO DIGITAL COMMUNICATIONS
Estro Digital Communications is a digital interactive agency that specializes in website design and digital marketing.
In the office, Christian Estrellado is a results-driven leader for all their clients. The expertise he brings to the table is a term Estro calls Process Marketing. This is Estro’s secret recipe for creative and marketing success. Christian completed his undergraduate degree in Economics at Rutgers University in 2004. He recently completed an Executive Education Emeritus Certification with Columbia Business School in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. As a first-generation American, he believes the experience that he and his brother, Steve, bring to the table is both unique and results-driven.
Steve Estrellado strives to deliver A+ digital interactive work! As a firstgeneration Filipino American, he is excited to share his unique marketing perspective. Steve attained an undergraduate degree in Marketing at Rutgers Business School in 2000. He recently completed an Executive Education Emeritus Certification with Columbia Business School in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics. Steve is excited to utilize his project management, web development, and digital marketing expertise to enhance their agency’s services and create a positive impact for their clients.
Looking forward, are you optimistic about the role of graphic design in business and society?
Christian: Yes, as we move towards web 3.0, design and creativity will be more important than ever. The world will revolve around creative ideas as we see with the current NFT market. Steve: Technology is changing graphic design as we know it. These online tools are streamlining the creative process making it easier to create multidimensional designs and animations. All you need is a creative idea to make an impact.
Have the challenges of the past two years changed the way you approach your work?
Christian: The past 2-years have dramatically changed the way we work. We became a Zoom first agency, where our clients and our team can speak to each other quickly. Before, our meetings were scheduled-out months in advance. Because of the change of work, we became more integrated with our clients’ day-to-day business. Steve: The last two years dramatically shifted how we work. It made it easier to work remotely. Our clients are now comfortable hopping on a Zoom video call. With the right project management software, we’re able to streamline workflows. Our work-life is now an extension of our personal lives.