Jeff Piazza


Jeff Piazza is SVP of Experience Design at Orion Innovation, a global digital transformation and product development services firm. At Orion, he leads XD teams in the user experience strategy and user interface design for web and mobile applications across a variety of verticals such as financial services, professional services, and higher ed. He is focused on building a creative culture that supports high quality design at scale that makes an impact. Prior to Orion, Jeff was co-founder and partner at Behavior Design where he helped guide the experience design vision for clients such as HBO, Red Hat, JPMorgan Chase, National Geographic, and Businessweek.

Jeff has spoken at industry events like the AIGA conference and been a guest critic for Parsons School of Design. His work has been recognized by industry leading organizations such as the Webby Awards, Governors Award by The Academy of Television Arts & Sciences, and GDUSA’s American Web Design Awards. Jeff also co-designed “Text.ure,” an interactive nonlinear storytelling experience that is included in the San Francisco Museum of Modern Art’s permanent collection. Jeff received his BFA from The Cooper Union for the Advancement of Science and Art and graduated with a concentrated study in design and photography.


Looking forward, are you optimistic about the role of graphic design in business and society?

Graphic Design as both a practice and skill are more instrumental than ever in helping all of us comprehend our complex, oversaturated world of information in a manageable way. It has become an active part of the language of business and culture. The mediums for where it is applied are constantly expanding, but the fundamental principles are the same. A clear concept and strong visual delivery — whether applied to an app or book design — all contribute to capturing our attention and telling a compelling story. That is here to stay.


Have the challenges of the past two years changed the way you approach your work?

One of the best aspects to being a designer is the process of making something new in collaboration with your team. Those energetic sessions at the whiteboard where the creative energy thrives. The events of last two years made me recognize the how grateful I am to have had those moments and look for opportunities with my incredibly talented colleagues to bring that to the hybrid way we work today.