SENIOR ART DIRECTOR
BANK OF AMERICA
ENTERPRISE CREATIVE SOLUTIONS
For the past 20 years, Liz has played a key role in developing strategically-driven creative for Bank of America in the areas of small business, retail and employee banking, and sponsorship — most recently for Merrill and the Private Bank.
World travel and a passion for causes help inspire Liz’s creativity. She was the lead art director for the Susan G. Komen for the Cure “Pink Banking” debit and credit card campaign, and her creative for the LGBT+ Merrill Outfest ad and Merrill Value and Communication Cards won FCS Gold awards, among others.
Earlier in her career, Liz’s love of advertising and design led to her to managing every aspect of the Ad Club of DE Award show. She also taught visual communications at the Delaware College of Art and Design.
A graduate of Rhode Island School of Design, Liz’s work has been recognized by several award shows, including the Art Directors Club of New York, FCS Portfolio Awards, Midas Awards and IHAF.
Looking forward, are you optimistic about the role of graphic design in business and society?
Yes. Graphic design can be art, but it’s not art for art’s sake. It’s visual communication that makes a point. For business, including NGOs, graphic design’s key contribution is brand design. Without it, a business struggles to own its content, keep customers or promote its cause. Online, channels have splintered along with attention spans. Designers must make their points quickly, in smaller spaces. Skillful graphic design makes this successful. All along, culture informs the work. Understanding current events, art, history and iconography helps communicate the point. These days, many companies build their business around Corporate Social Responsibility. Good graphic design helps people understand these are sincere and meaningful contributions to society — not just advertising. I’m honored to work for a company that puts my talent to work on such commitments.
Have the challenges of the past two years changed the way you approach your work?
Last year, my office transitioned seamlessly to working from home. We never lost a beat, our digital workflow was already in place, and connecting by video or phone made for even stronger connections regardless of our physical location. With all of the challenges, I feel a deepening sense of compassion. We take even more care in the tone of our language, the selection of images, the simplicity of design and focus of our messaging. The partnership with my line of business marketers drives my work, inspires my creativity and sense of purpose.