VISUAL DESIGN + COMMUNICATIONS
FIFTH AVENUE PRESBYTERIAN CHURCH
NEW YORK NY
Vasheena Brisbane is the Associate Director of Visual Design and Communications at Fifth Avenue Presbyterian Church, one of New York’s largest historical religious institutions. Her work can be seen by thousands of people everyday in the heart of Midtown Manhattan. Implementing a bold and contemporary design aesthetic that is not constrained by religious tradition or propriety has contributed to the church’s brand and presence on one of the most recognizable streets in the world, Fifth Avenue. Several of her projects have been recognized nationally and showcased in GDUSA. This award winning designer holds a BFA in Electronic Design and Multimedia from The City College of New York. She is a creative problem solver who is passionate about the marriage of form and function. She loves what she does and believes passionately that design can change the world, one type choice at a time.
Vasheena has worked in design for 15+ years with a variety of clients from N’Kenge, a one woman show, to global healthcare brands like Pfizer and Unilever.
Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?
I am an eternal optimist when it comes to the impact of visual design in all facets of life. To live in this world is to create. Whether you are creating a path forward, a new life, or a next breath. Design and creativity, at its best, is the practice of empathy. Thinking about what another being will feel, see, touch, want, do. These last few years have taught us that, above all else, we live to create for and with each other. The isolation and subsequent re-introduction to the world has fostered a deeply introspective approach to the way I live my life and how I approach my work.
Favorite or most influential logo or branding project of the past 60 years?
My favorite logo of all time is the FedEx logo. When I discovered the arrow I knew design could change the world.