Marysia Walker is a passionate creative who truly cares about her client partners, colleagues, project work, and community — and has designed or directed dozens of national award-winning pieces in print, advertising, direct, brand, and web.
Marysia is approaching two decades with WORX — a nationally-recognized branding, digital, and marketing agency — where she oversees brand messaging, design strategy, and creative for many client partners. Her capabilities go beyond a single industry or marketing channel, having served as creative director and designer for top brands including PEZ, BiC, ESPN, Iron Mountain, Special Olympics, FedEx, and ASSA ABLOY. An unabashed fan of Michael Bolton, Marysia designed three of his album covers.
Marysia grew up in the Connecticut Valley, gravitating towards the arts, athletics, and computer technology. Later in college, as a fine arts major she discovered that a career in graphic design would allow her to blend her creative talents with technology.
Learning the business and strategic side of marketing, Marysia quickly ascended to leadership positions at every stop along her career path. A creative problem solver, she brings left- and right-brain thinking to every engagement, while enjoying mentoring members of the design team.
Social responsibility is important to her, and she is active in the design and local community — serving as a Board member for AIGA CT and Co-Founder of the Emerging Leaders of United Way of Greater Waterbury. When Marysia is not designing, she enjoys waterskiing, fine arts, bingewatching Friends, and relaxing with her husband Rich and kitties at their lakefront home.
Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?
I am very optimistic about the impact graphic design will impart in 2023. Graphic design influences our everyday lives in more ways than most realize. The role of a designer has become increasingly important as it is our responsibility to design with empathy, inclusivity, and accessibility in mind for all mediums and experiences.
Most influential graphic designer(s) or art directors(s) of the past 60 years? Of today?
Most influential graphic design firm(s), ad agency(s), or inhouse department(s) of the past 60 years? Of today?
My amazing team at WORX
Favorite or most influential logo or branding project of the past 60 years?
Favorite or most influential design project or campaign in any medium for the past 60 years?
Too many to list, but contrary to my typically rigorous researcher M.O., the only large purchase I’ve made solely based on a print ad was for one of my first cars, the Dodge Neon circa 1998 — they had me at “Hi.”
Most influential design products, services or technology of the past 60 years?
I love any technology that helps bring my creative concepts and design executions to life faster — which Adobe has been advancing year after year.