CREATIVE STRATEGY TEAM
TIVERTON, ONTARIO, CANADA
Situated on the shore of Lake Huron near Tiverton, Ontario, Canada, Bruce Power provides 30 percent of Ontario’s electricity, while keeping the air clean by generating zero carbon emissions. Bruce Power safely delivers clean, reliable nuclear power to families and businesses across the province and cancer-fighting medical isotopes across the globe.
The Creative Strategy team, along with Bruce Power’s Communications staff, manage the strategy and execution of all internal and external communication pieces, including publications, signage and wayfinding, exhibits, websites, social media and more. In 2019, they launched a rebrand of Bruce Power with a new logo, color palette and completely overhauled brand standards — all done internally. The team has been recognized by numerous awards programs including GDUSA In-House Awards, GDUSA Health + Wellness Awards, GDUSA Design Showcase, RGD In-House Awards, HOW In-House awards, Creativity International Design & Advertising Awards, Spark Design Awards and the International Business Awards.
Our team is constantly working on advancing our brand and communication design to reflect how Bruce Power has evolved as a modern, innovative company. As the business grows and changes, we have new areas of focus that require alignment with specific messaging and visuals. Our team has developed a range of design work that include a recruitment campaign with new branding and messaging, updating and modernizing our signage across site, Bruce Power Visitors’ Centre refurbishment with 19 new exhibits including a Cobalt exhibit in conjunction with the Ontario Science Centre design team, medical isotope branding, signage and merchandise, as well as several direct mail, websites and social media pieces.
Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?
Over the past few years, we’ve seen a trend of large companies realizing the value of design and investing in their in-house design teams. We’re optimistic this will continue as the benefits of having a strong in-house creative team become more apparent. We have the intimate brand knowledge that an outside agency just can’t have, which helps us get to the best design solution faster and more efficiently.
Most influential graphic design firm(s), ad agency(s), or inhouse department(s) of the past 60 years? Of today?
We believe that in-house design teams are uniquely positioned to create compelling and creative solutions that expand a brand’s experience and platform. These teams provide interesting, thoughtful solutions and content that inspires us: Spotify, Deloitte Canada, Sesame Workshop, Lego and Dropbox.