In the field of design, print remains vital. Its tactile qualities, permanence, and credibility hold significant value. Physical artifacts like brochures and packaging provide immersive experiences. Print’s lasting nature captures a designer’s vision and offers credibility through meticulous production. Tangible materials convey trust and professionalism to clients and consumers. Creative exploration through paper textures and printing techniques enhances visual impact. Despite the digital age, print design continues to be indispensable for effective communication and leaving a lasting impression in the design world.
MARC LEVITT, MARC LEVITT DESIGN
In today’s world, it’s no secret that digital work is more common than ever. As designers we still care a lot about the appearance and feel of paper and packaging, and the question arises whether or not the client cares enough about it. That said, print continues to be a very big part of the business! Almost all of our clients, including those who rely primarily on their web and digital presence, not only utilize printing and paper but also care about the standards of quality for both.
CRAIG VALENTINO RABE & CO / THANK GOD IT’S MONDAY
I love holding a favorite magazine in my hand and studying the spread of an interesting story (looking at it on my iPad just isn’t the same – scrolling ruins the experience). Or the feel of a textured stock and turning the pages of an informational brochure a favorite company sent me (again scrolling is aggravating). I love perusing my collection of design ephemera and those favorite magazines for inspiration I’ve gathered over the years… Sometimes (OFTEN!) it’s better to be unplugged…
BILL THAUER FREELANCE ART DIRECTOR/DESIGNER/PHOTOGRAPHER
I love printed material! I love to work on print projects of all kinds and I believe that print and digital support and enhance each other if done properly. Well done, well-placed digital advertising and marketing helps promote printed magazines, books, etc., just as well done, well-placed print material helps promote broadcast and digital media. There’s no getting around it, print is here to stay!
RON J. PRIDE, GRAPHIC DESIGNER, OAKWOOD UNIVERSITY
I hate dealing with absolutes but I feel like print will always have a place. Print marks special occasions in our lives. How many of us have a shoebox or a giant tote filled with concert tickets, programs from events, signed pictures, newspaper clippings, magazines, etc.? I’m going to go out on a limb and say probably 99.9% of us do. It’s hard to be nostalgic about an email. But holding that piece of your history in your hands is powerful. It’s important. If you spent the time, money, and resources to put ink on paper, it must be important.
DUSTIN BRENTON, PRESIDENT OF BRENTON CREATIVE
Absolutely! Part of the overall design has to include the touch f actor. It can change the way a piece is viewed when they touch something that surprises them. Online cannot give that kind of experience — ever.
PEGGY HELLEM, FOUR WINDS GRAPHICS
I don’t see digital media replacing printing. They are better off working together to support each other. Print can become more personalized and focused with the help of digital, and print offers digital a more lasting impression with its tactile nature. Print is still important. People have short attention and have less working memory capacity. Having a take-away print helps your product stay in the forefront of their mind. If your product is shared digitally it can easily become “lost in the shuffle,” which ironically originates from paper. Print has become more special — digital ads and videos have become vices from which you need to take a break.
ALIYA MUSSELMAN, ADVANCEMENT RESOURCES
The traditional strengths of print are more relevant today than ever before. Touch, sensuality, permanence and portability provide human connection that is missing in the virtual world. Print also has longevity, whereas digital does not as it can easily be clicked away and vanish. Print has more impact today because people are simply tired of digital everything.