Print leaves a stronger impression and serves as a good reminder when I get something that I actually care about and want to follow up on. My company is starting to understand the importance of good print, as well.
No. I don’t even want paper in my house except for books to read.
I believe designing for print is a dying art, even though demand is still there. This opens the field for the cream of the crop of print designers.
I believe print has leaped into new dimensions with digital, and the pairing with AI is adding a whole other dimension.
Personally, I still love to read a printed book and receive printed cards and letters. I do not miss receiving catalogs in the mail and would be happy to see all printed junk mail cease to exist. On the business side, I think if there were fewer low quality printed pieces out there, budgets could increase for higher quality printed collateral that would be more attractive to the intended audience.
Print will never die, but continues to contract, which results in greater prestige.
Our customers react to print strongly when considering the large overall picture, but are more responsive to appropriate, honest, tactical, digital messaging.
We embed video screens into print so it is the best of both worlds!
Maybe I’m ‘old school,’ but print is still important to me, mostly in my professional work. I do appreciate getting a beautiful print piece mailed to me, but mostly if it’s something special. Run-of-the-mill stuff usually ends up in the recycle bin. At work, we produce a print and digital magazine. The print version is BY FAR more impressive. We feature large, beautiful photography, which just doesn’t come across as well in our digital version.
I enjoy reading books and magazines in print form. I find that I am more engaged with the content when I am reading it in print. I also appreciate the permanence of print materials. When I read something in print, I can keep it for reference or to share with others.
Yes, print and paper are relevant today. I have had client try to go all digital and they have had to go back to print because digital didn’t have the pass-through that print collateral had.
Absolutely relevant, especially with regard to food packaging. However, some print may be replaced by digital as a focus on the environment and paper waste, particularly as junk mail gains scrutiny.
I still love paper products and packaging. There’s something about touch and feel that brings you closer to the product. Books too! I hope print doesn’t dissolve completely, but I understand that in our instant demand world, digital is just easier.
Professionally, many of the projects I design are digital but designed so that the end user can print them out if they wish. My clients have found that printed materials are still needed for event invitations, programs, and fundraising appeals.
Print is no longer really very important. I do like paper books, but have moved to digital news. I receive a few printed magazines. But print design is now largely business cards and invites. Invites have been made more complex by people not coming to the office, so e-invites are safer. Companies do like to have something physical printed for events as a hand-out for visitors to take away.
Yes, printed pieces matter! In my professional life, I regularly work on book design and print advertising. In my personal life, I can’t get enough of printed materials. The touch, permanence, credibility are always something I’m thinking of and admire.
I believe that print is still very important, perhaps even more so, as design goes digital and ephemeral, the fact that printed pieces are actually tangible will make them increasingly precious.
Nowadays clients want a logo design, business cards and then a website. Then they’ll try advertising, direct mail postcards. Beyond that maybe a brochure, catalog, promotional item. Some are being replaced by digital, for example, I have a bookkeeper, tax preparer who would order a presentation folder every year to place hard copies of the tax return and a cover letter. Now the client wants a pdf instead. Print is taking some hits.
Print only matters from a collectability standpoint. Anything that is meant as temporary such as catalogs, newspapers, promotions, etc. is dying off and replaced by online publication. However, books and things that are meant to have value beyond the temporary still hold credibility.
Coming from a traditional print background but evolving into the digital age, I appreciate and respect the tactile longevity of printed pieces. I love how paper thickness, coating, and inks can bring a project to life. In art school, we weren’t allowed to touch a computer until Junior year, so we learned how placement, composition, use of fonts, images, and colors impact a message. In grad school, I learned how movement via video and animation could enhance the messaging. In my professional work for the past 25 years, I’ve learned the importance of designing a message that can work as a static or with motion — many times using both in one campaign, so they must relate and complement each other. Having been a mentor to newer designers who only learned digital design, I stress the importance of composition and how it will look on a page — that it takes true thought to make something permanent.
I love print but I admit that it is dwindling in my professional life. In fact, I am right now considering eliminating my shelves of paper swatch books [insert crying emoji] as I moved my office and hardly ever spec “fancy” paper anymore. I love digital design, but I miss the days of picking up the latest swatchbooks, print samples, and swag at paper shows.
I believe print will continue to have value in all aspects of life. There is growing sense of digital fatigue.
Survey Home Page
< Comments: Print's Importance (Page 5) | Comments: Print's Effectiveness (Page 1) >
Sponsor Message From Billerud
