Web design is a massive industry with a lot of moving, breathing concepts. You have elements of classical art, psychology, and the technicalities of individual gestures within a digital space. Because of this complexity, web design is a highly sought after profession with people competing all over the world for clients looking to push the next big thing. The most important set of designs is arguable for online stores. Online stores are a direct sales funnel that represents the last few points towards the said sale. If you’re getting into web design, or you’re an entrepreneur looking to better the look of your store, here are 4 web design secrets that convey ease, excitement, and of course, beauty.
Seek Local Design
If you’re looking for a good web designer, search locally. There’s so much talent everywhere that one can often find a tremendous designer just around town. If you’re based in Northern Virginia, find a Northern Virginia web design services company to do the job. This allows for one’s true ideas to come out. Communication in design is key, and having someone with similar sensibilities, background, and vernacular, adds a concise and real feel to anything put out in terms of design. The accurate expression makes for intrigued customers.
Test Everything
When it comes to online stores, there’s a lot of focus on pushing one closer and closer to that “buy now” button. Because of this, one’s design can’t just stay looped into the theoretical and storyboard phases. It must be tested, re-tested, and looked at through a data-driven approach via A/B testing. You can do this with virtually every aspect of your web page. Color, style, commands, etc. You can even control what kind of font pops up and when a call-to-action option shows. These are things that can be mulled over, re-tested, and eventually concluded based on one’s optimized and varied data approach.
Be Wary of Load Times
We live in a time of instant gratification. That’s what the internet is, an instantaneous set of services that we wouldn’t otherwise have access to. Because of this, people tend to react negatively to load times. If we click on something, we best have it in front of our face within the next few seconds. If not, our website’s ranking goes down and we lose visibility on the search engines. Keep these in mind. A page not loading even half a second longer than another makes a big difference.
They Don’t Have to Be Groundbreaking
When it comes to stores, we’re looking for high performance. We need all of our designers to be working towards the goal of a sale. Because of this, a lot of basic and traditional elements may be added. Nobody is trying to reinvent the wheel. They’re trying to get a series of compliance clicks and an order. Models that people are used to can be expounded upon to add style and individuality. But ultimately, if the models aren’t broken, they don’t have to be fixed. It’s a high performance we seek.
Web design is such a broad field, that one’s website can look like anything. It’s important to have a vision you can adequately communicate. With that kind of partnership, some technical know-how, and the customer’s attention span in mind, one can’t help but build a beautiful website.
