CHILI Publish Enhances Personalization and Customization Solution

CHILI publish  introduces a first novelty wave for its flagship solution CHILI publisher, the Universal Graphics Engine. CHILI publisher, the Universal Graphics Engine, streamlines the generation of brand-consistent graphic assets for omnichannel use in marketing campaigns, like personalization and customization. The enhancements establish the solution as a new comparative benchmark in the VDP business segment. This Illustrator® plug-in fulfills a long-standing request from the packaging market. An overall performance increase within the software secures an impressive loading time for a faster and more direct time-to-market for companies looking to increase their conversion rates.

CHILI publisher will host 1-1 demonstrations at booth 636 in the South Hall of Print18, Chicago (ILL), USA. Visitors to the PRINT 18 show can book a demo here and now.

VDP – The Benchmark Update

Personalization remains a key priority within the VDP market. Many solutions exist, but only a few appeal to the mid-size and niche market range with an attractive front-end to source templates, a scalable server service, and a customer-facing approach. By fulfilling these VDP needs, CHILI publisher raises the bar and benchmark for companies investigating the software driver needed within their own platform for mid-size and niche personalization.

Illustrator® – The Missing Plug-In

Label and packaging partners have increasingly asked about an Illustrator® plug-in to complete their CHILI publisher integration. The company, therefore, decided to activate the roundtripping loop within the solution for Illustrator® users as well. The plug-in is currently in successful beta-testing and will be made available as a free feature for paid maintenance customers.

Performance – The Next-Level Push

With its solution’s API firmly established, it was time to tweak the online next-level performance of CHILI publisher, the Universal Graphics Engine. By enabling progressive downloads, screen loading time has improved drastically. Increased frame rates secure a smoother user experience that lets the user interact more quickly. CHILI publish CTO, Ward De Langhe, explains: “Online browser performance is of the essence. We don’t get a second chance in first-time user experience. Users want what they need to appear instantly. Loading time in the browser is not easy, with so much significant and heavy data to be processed and rendered. Progressive loading allows us to comply with user gratification needs while respecting the essence of the data. We’ve tested this first on our own demo portal1. Initial customer results reveal how this increased performance boosts conversion rates in general.”

The update is live and ready to be downloaded by all CHILI publish customers. First-time users who’d like to dry run, can do so on the new and improved SPICY beer portal.

“I’m convinced these solution novelties are the first stepping stone on our pursuit to shape tomorrow’s graphics.” Kevin Goeminne, CEO of CHILI publish, comments. “Industry 4.0 is setting the pace for the graphics industry, alongside the other markets we influence. Direct mail can be an extremely successful marketing tool in these GDPR times. By introducing the Illustrator® plug-in and increasing the VDP performance of CHILI publisher, the Universal Graphics Engine, any user will have a faster time-to-market to stay ahead of the competition.”

CHILI publish has its headquarters in Aalst, Belgium, and has offices in Chicago and Singapore.