Neenah has partnered with 12 of the design community’s most notable and emerging talents to create its new, giftable promotion: A Year’s Worth of Greetings. The promotion is a simple, elegant box that houses 24 custom-designed cards with coordinating envelopes. These one-of-a-kind cards were contributed by an eclectic group of designers including Grammy award-winning Lawrence Azerrad, internationally renowned Luba Lukova, deputy art director of The New York Times Ben Grandgenett, and award-winning designer and writer Chip Kidd. Each created two cards celebrating two different events. From traditional card-giving holidays including Mother’s Day, Halloween and Thanksgiving to celebrating Earth Day or just saying “thank you,” the collection provides a year’s worth of beautiful opportunities to make those personal connections.
Lawrence Azzerad
The cards and envelopes feature 30+assorted items from ENVIRONMENT® and ROYAL SUNDANCE®Papers, with a variety of print techniques. “What’s a more natural way to celebrate the recent merging of the ENVIRONMENT® and ROYAL SUNDANCE®Papers into The Naturals portfolio than having a group of highly creative graphic artists demonstrate the power of communication through design and paper consideration? We are honored to have had the opportunity to work with so many talented people to create a year’s worth of celebrations,” says Neenah Senior Brand Manager Ellen Bliske.
Ben Grandgenett
The front of each of the cards is an original design by each artist, with a quote or sentiment from the designer featured on the back, while the insides are left purposefully blank. Also included in the box is a brochure featuring A Year’s Worth of Greetings at a glance created by Lawrence Azerrad: Happy Birthday+ Any Occasion |Ben Grandgenett: Happy Valentine’s Day+Thank You | Luba Lukova: St. Patrick’s Day+Any Occasion | Russell Shaw: Earth Day+Celebrate Nothing | Elana Schlenker: Happy Spring+Any Occasion | Von Glitschka: Happy Mother’s Day+Happy Holidays | Leta Sobierajski: You Did It+Any Occasion | Nicholas Moegly: Happy Father’s Day+Thank You | ChipKidd: Happy Halloween (1)+Happy Halloween (2) | Frank Chimero: Happy Thanksgiving+Congratulations | Kati Forner: Happy Holidays+Many Thanks | GDLOFT: New Year’s+Any Occasion.
Leta Sobierajski
The Naturals Portfolio includes:
ENVIRONMENT® Papers, naturally inspired, these papers are influenced by colors and textures in the real world, available in Smooth and earthy RAW®textures; and ROYAL SUNDANCE® Papers, natural essentials with a full spectrum of beautiful, traditional colors and textures ranging from crisp Linen to rich Felt, pure Smooth, flecked Fiber, soft Laid, and new Vellum.
The Naturals Swatchbook
To get a copy of The Naturals, a new, shop-by-attribute swatchbook featuring ENVIRONMENT® and ROYAL SUNDANCE® Papers, or your own A Year’s Worth of Greetings promotion, contact your Neenah sales rep or follow @neenahpaper on Instagram for a chance to win this limited edition piece.
