| 1 |
CBS
William Golden
| 2 |
APPLE
Rob Janoff
| 3 |
NIKE
Carolyn Davidson
| 4 |
I Love NY
Milton Glaser
| 5 |
MOBIL
Chermayeff & Geismar
| 6 |
AMERICAN AIRLINES
Massimo Vignelli
| 7 |
TARGET
Inhouse
| 8 |
SHELL
Raymond Loewy
| 9 |
UPS
Paul Rand
| 10 |
FEDEX
Landor Associates
| 11 |
WOOLMARK
Francesco Seraglio
| 12 |
IBM
Paul Rand
| 13 |
PBS
Chermayeff & Geismar
| 14 |
BP
Landor Associates
| 15 |
THE ROLLING STONES
John Pasche
| 16 |
WORLD WILDLIFE FUND
Sir Peter Scott
| 17 |
KNOLL
Massimo Vignelli
| 18 |
MTV COLORFORMS
Manhattan Design
| 19 |
INTERNATIONAL PAPER
Lester Beall
| 20 |
VICTORIA & ALBERT MUSEUM
Alan Fletcher
| 21 |
NASA
Danne & Blackburn
| 22 |
WESTINGHOUSE
Paul Rand
| 23 |
3M
Siegel + Gale
| 24 |
CANADIAN NATIONAL
Allan Fleming
| 25 |
CONTAINER CORP. OF AMERICA
Ralph Eckerstrom
