
| 1 |
CBS
William Golden

| 2 |
APPLE
Rob Janoff

| 3 |
NIKE
Carolyn Davidson

| 4 |
I Love NY
Milton Glaser

| 5 |
MOBIL
Chermayeff & Geismar

| 6 |
AMERICAN AIRLINES
Massimo Vignelli

| 7 |
TARGET
Inhouse

| 8 |
SHELL
Raymond Loewy

| 9 |
UPS
Paul Rand

| 10 |
FEDEX
Landor Associates

| 11 |
WOOLMARK
Francesco Seraglio

| 12 |
IBM
Paul Rand

| 13 |
PBS
Chermayeff & Geismar

| 14 |
BP
Landor Associates

| 15 |
THE ROLLING STONES
John Pasche

| 16 |
WORLD WILDLIFE FUND
Sir Peter Scott

| 17 |
KNOLL
Massimo Vignelli

| 18 |
MTV COLORFORMS
Manhattan Design

| 19 |
INTERNATIONAL PAPER
Lester Beall

| 20 |
VICTORIA & ALBERT MUSEUM
Alan Fletcher

| 21 |
NASA
Danne & Blackburn

| 22 |
WESTINGHOUSE
Paul Rand

| 23 |
3M
Siegel + Gale

| 24 |
CANADIAN NATIONAL
Allan Fleming

| 25 |
CONTAINER CORP. OF AMERICA
Ralph Eckerstrom