The ebbs and flows throughout LOBE’s sound studio inspired FAY to create a brand identity that was anything but static, developing both a design identity and custom asset generator tool. One result: a shape-shifting logo.
Tag: FAY
FAY Branding For Harmonic Embraces Data As Dynamic
FAY’s new identity treats Harmonic’s startup-related data delivery as a dynamic force that can be harnessed and used to put capital and ideas into motion. The design embraces that sense of motion and ferment across the entire system from logo and website to sales collateral and social media.