RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Tag: gretel
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.
Blunt and Raw Identity for VICE’s New TV Channel
Spike Jonze asked NYC-based Gretel to design a transparent identity that lets the in-your-face content of VICE come through undiluted.