The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Tag: Michael Duffy
A ‘Joint’ Venture: Why CBD-Infused Products Need A Packaging Treatment
Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.
Brands Should Prepare For Economic Recovery Now
Michael Duffy of Equator Design on how brands can best bounce back from the Covid-19 crisis.