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Tag: Michael Duffy

Michael Duffy: The Next Evolution In Intelligent Packfronts and Design

Blog, Package Design USA (PDUSA) January 31, 2023February 4, 2023 Ilana Greenberg

The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.

A ‘Joint’ Venture: Why CBD-Infused Products Need A Packaging Treatment

Package Design USA (PDUSA) October 15, 2022October 15, 2022 Ilana Greenberg

Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.

Brands Should Prepare For Economic Recovery Now

Package Design USA (PDUSA) May 25, 2020May 25, 2020 Ilana Greenberg

Michael Duffy of Equator Design on how brands can best bounce back from the Covid-19 crisis.

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