The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.
Tag: package design trends
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
How Packaging Is Changing In The Age of Amazon
Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.
New Pantone Metallics Offer Dazzling Colors and Finishes
Metallic colors are hot and the new Pantone Metallics system enables designers, brands, and printers to specify and produce metallics in a more versatile and cost-effective way.